WHAT WE OFFER
Jingles
The Most powerful way to insure your advertising is heard and remembered. Jingles make radio and TV advertising more effective. Period.
That is why corporations with huge advertising budgets and the ability to assess their effectiveness continue to spend their money on custom jingles.
Research has shown that these 15-30 second pieces of music are so good at infiltrating the mind that one researcher dubbed them "ear worms". (Jack Kellaris, Univ. of Cincinnati)
A custom jingle created to communicate an advertiser's position statement is 54% more effective than a reworded popular song and 78% more effective than the message alone or with canned background music.
Slogans
Do you have a unique selling proposition? Is it captured in a concise memorable slogan?
Let us brainstorm with you to create a slogan that sets you apart from your competition.
The placement of music was shown to invite attention to the message and motivate consumers to process the message and facilitate the potential to purchase. (Brooker & Wheatley, 1994)
The potential benefit of well-paired music and message to the advertiser is in increasing memory for the ad while reducing its length, i.e. 60-second versus 30-second commercial. (David Allan, Ph.D, St. Joseph's University, 2007)
Singers/Voice Over
Fresh energetic voice talent from all over the world for radio and television commercials, on-hold messages and web audio and video.
One of the ways to make a Sound Branding Idea sound unique is to offer a wide array of vocal talent. That is why we don't limit ourselves to one studio or one group of singers. With partnerships from Orlando to Nashville to Las Vegas to Los Angeles we can insure that your campaign is as unique sounding as the idea itself. From Pop to Country, R&B to Smooth Jazz we can give you the "sound" you want to best appeal to your target audience.
Cary Reich, founder of Sound Branding Ideas, will meet with you for a one-on-one, no obligation discussion of your position in the marketplace and to demonstrate the creation of a new musical signature for your use in all of your advertising.
Sound Branding Ideas will bring the power of custom jingles- that have been so effective for the corporate giants- to your business.
Cary Reich is the founder of Sound Branding Ideas. As a 28-year veteran of the industry, Cary has produced thousands of successful campaigns for clients all across the United States. Cary’s creative vision helps these clients take a step back and see their businesses in a new and customer-focused way. Cary has used these campaigns as an added-value tool for broadcasters around the country and has generated hundreds of millions of dollars in advertising revenues for his station clients.
Prior to starting Sound Branding Ideas, Cary was the Creative Director and President of Jeff Arthur Productions. During that time, Cary worked with radio and television stations to create successful jingles/branding ideas for companies such as Budweiser, Firestone, Gold’s Gym, Goodwill, YMCA, and scores of local clients.
Cary's performance and publishing credentials have included Musical Direction for the Jewish Media Relations Council, for whom he produced services and albums; writing and performing contemporary music for Sounds Write productions with Debbie Friedman and as keyboard player and musical director for Kool Reflektions, a Florida favorite on the Jazz scene. They enjoyed opening for the likes of George Benson, Branford Marsalis and Joe Sample.
Cary graduated at the top of his class from the University of Florida School of Business. In college, Cary performed and produced for the UF Vocal Jazz Troupe and enjoyed the privilege of being school mascot "Albert the Alligator.” Cary is married to his wife Karen and has three beautiful children Yael, Ariel and Avi.
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