About Us

Our Mission

Slice is on a journey to be the most valuable pizza brand on the planet. We connect makers and eaters to enrich their lives through the power of specialization and pizza expertise. Backed by generations of knowledge and cutting-edge technology, we give makers the platform and voice to take charge of their industry, expand their coverage, and fill the world with authentic cuisine.

When passionate makers turn their craft into their livelihood, we all live happier, fuller lives. People stop accepting the homogenous, mass-produced pies of big chains and robotic trucks because the quality, variety, and authenticity of Slice is both hyper-convenient and known worldwide.

We believe pizza isn’t just food. It’s a slice of community, a slice of culture, a slice of life.

My family’s been in the pizza business for three generations. Their passion for the art of pizzamaking and the struggles they face running their business is what inspired me to start Slice. We’re here to help local pizzerias fight back against the big chains making subpar pies and the large online ordering companies who are hurting small shops.

We see eye-to-eye with pizzeria owners, which is why we provide digital solutions at the lowest cost possible. Meanwhile, other online ordering apps take huge percentages of each order (up to 30%!) which causes major profit losses. When you order on Slice, you put more money in owners’ pockets, which goes towards everything from higher quality ingredients to helping them send their kids to college. Thanks for supporting local pizza with us.

Ilir Sela, CEO and Founder